Privacy Policy

Effective Date: May 28, 2026  |  Last Updated: May 28, 2026

1. Introduction and Who We Are

Welcome to Via 313. We are a food service business operating in the United States, dedicated to providing our customers with an exceptional dining and ordering experience. We understand that your privacy is of paramount importance, and we are fully committed to protecting and respecting the personal information you share with us.

This Privacy Policy applies to all personal data collected through our website (cafe-via313.click), online ordering systems, customer communications, loyalty programs, and any other digital or physical touchpoints through which you interact with us. By accessing or using our website, placing an order, or otherwise engaging with Via 313, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

Our contact information for all privacy-related matters is as follows:

We are committed to complying with all applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other relevant consumer protection statutes. Where applicable, we also adhere to the Children's Online Privacy Protection Act (COPPA).

2. Information We Collect

Via 313 collects various types of information in connection with your use of our website and services. The categories of personal information we may collect are described in detail below.

2.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, participate in promotions, or otherwise interact with us, we may collect the following personally identifiable information:

• Full name
• Email address
• Phone number
• Billing and delivery address (street address, city, state, ZIP code)
• Date of birth (where required for age verification or loyalty programs)
• Username and password for account creation
• Profile picture or avatar (if voluntarily uploaded)
• Payment information, including credit or debit card details (processed securely through third-party payment processors)

2.2 Order and Transaction Data

When you place an order with Via 313, we collect information related to your purchase, including:

• Items ordered, quantities, and special instructions
• Order history and frequency
• Delivery preferences and scheduling information
• Transaction amounts and payment confirmations
• Discount codes, promotions, or gift card usage
• Feedback, ratings, and reviews submitted about your order or dining experience

2.3 Usage and Behavioral Data

As you navigate through our website, we automatically collect certain technical and behavioral data about your visit, including:

• Pages viewed, links clicked, and features accessed
• Time spent on specific pages and the sequence of pages visited
• Search queries entered on our website
• Items added to cart, saved to wish lists, or abandoned in cart
• Referral URLs (the website or link that directed you to our site)
• Session duration and frequency of visits

2.4 Device and Technical Information

We collect information about the device and technology you use to access our website, including:

• IP address
• Browser type and version
• Operating system and version
• Device type (desktop, mobile, tablet)
• Device identifiers and mobile advertising IDs
• Screen resolution and display settings
• Language preferences
• Time zone settings

2.5 Location Data

With your consent, we may collect precise or approximate geolocation data to facilitate delivery services, show nearby pickup locations, or provide location-based promotions. You can control location permissions through your device settings at any time.

2.6 Communications and Correspondence

When you contact us via email, phone, social media, or our website contact forms, we retain records of those communications, including:

• Content of messages, inquiries, or complaints
• Customer service interaction records
• Survey responses and feedback submissions
• Social media mentions, comments, and direct messages

2.7 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For full details about the types of cookies we use and how to manage them, please refer to Section 8 of this Privacy Policy and our dedicated Cookie Policy available on our website.

3. How We Use Your Information

Via 313 uses the personal information we collect for a variety of legitimate business purposes. We do not sell your personal information to third parties for their direct marketing purposes. The primary uses of your data include:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including delivery and pickup arrangements
• Creating and managing your customer account
• Processing payments and sending order confirmations and receipts
• Coordinating with delivery partners and kitchen staff to fulfill your requests
• Providing customer support and resolving disputes or complaints
• Sending important operational communications such as order status updates, delivery notifications, and changes to menu items or availability

3.2 Personalization and User Experience

• Remembering your preferences, dietary restrictions, and favorite orders
• Customizing the website experience based on your browsing history and past orders
• Recommending menu items based on your order history and preferences
• Applying saved addresses and payment methods to streamline future orders

3.3 Marketing and Promotional Communications

With your consent (where required by law), we may use your contact information to send you:

• Promotional emails, newsletters, and special offers
• Notifications about new menu items, seasonal specials, and limited-time promotions
• Loyalty program updates and rewards notifications
• Event invitations and announcements
• Targeted advertising on third-party platforms (see Section 4 for more details)

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email, contacting us at [email protected], or adjusting your account communication preferences.

3.4 Analytics and Business Improvement

• Analyzing website traffic patterns, user behavior, and ordering trends to improve our services
• Conducting market research and customer satisfaction surveys
• Measuring the effectiveness of our marketing campaigns and promotional offers
• Improving menu offerings, pricing strategies, and delivery operations based on aggregate data insights
• Developing new products, features, and services

3.5 Legal Compliance and Safety

• Complying with applicable federal, state, and local laws and regulations
• Responding to lawful requests from law enforcement, regulatory authorities, or courts
• Detecting, investigating, and preventing fraudulent transactions, unauthorized access, and other illegal activities
• Enforcing our Terms of Service and other agreements
• Protecting the rights, safety, and property of Via 313, our customers, and the public

4. Sharing Your Information with Third Parties

Via 313 may share your personal information with third parties only in the circumstances described below. We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4.1 Service Providers and Business Partners

We engage trusted third-party service providers to assist us in operating our business and delivering services to you. These providers may have access to your personal information solely for the purpose of performing specific functions on our behalf and are contractually obligated to protect your data. Categories of service providers include:

• Payment processors: To securely handle credit card transactions and payment authorizations
• Delivery partners: To fulfill food delivery orders to your specified address
• Cloud hosting and IT services: To store data and maintain our website infrastructure
• Email and SMS marketing platforms: To send you communications and promotional materials
• Analytics providers: Such as Google Analytics, to help us understand website usage patterns
• Customer relationship management (CRM) tools: To manage customer accounts and interactions
• Fraud prevention and security services: To protect our platform and customers from malicious activity

4.2 Advertising and Social Media Partners

We may share limited data (such as hashed email addresses or device identifiers) with advertising partners and social media platforms (such as Meta/Facebook, Google, and Instagram) to serve you targeted advertisements based on your interests and browsing history. These partners may use cookies and tracking technologies in accordance with their own privacy policies.

4.3 Legal Requirements and Law Enforcement

We may disclose your personal information when we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, or government request
• Protect and defend the rights or property of Via 313
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of our users or the public

4.4 Business Transfers

In the event that Via 313 undergoes a merger, acquisition, reorganization, sale of assets, or bankruptcy proceeding, your personal information may be transferred to the acquiring entity as part of that transaction. We will notify you of any such change in ownership or control of your personal data via email or a prominent notice on our website.

4.5 Aggregate and De-Identified Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, analytics, and other business purposes. This type of data does not constitute personal information under applicable privacy laws.

5. Data Security

Via 313 takes the security of your personal information seriously and has implemented a range of technical, administrative, and physical safeguards to protect your data from unauthorized access, disclosure, alteration, or destruction.

5.1 Security Measures We Employ

• Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) / Transport Layer Security (TLS) technology. Payment data is encrypted both in transit and at rest.
• Access controls: Access to personal information is restricted to authorized employees and contractors who need it to perform their job functions. We enforce role-based access controls and require strong authentication methods.
• Firewalls and intrusion detection: We utilize firewalls, intrusion detection systems, and regular security monitoring to safeguard our network infrastructure.
• Payment security: We comply with Payment Card Industry Data Security Standards (PCI DSS) for the handling of credit and debit card information. We do not store full card numbers on our servers.
• Regular security audits: We conduct periodic vulnerability assessments and security audits to identify and address potential weaknesses in our systems.
• Employee training: Our staff receives regular training on data privacy best practices and information security protocols.

5.2 Data Breach Response

In the unlikely event of a data breach that affects your personal information, Via 313 will notify affected individuals and, where required, relevant regulatory authorities in accordance with applicable state and federal data breach notification laws. We will take prompt steps to contain the breach and mitigate any potential harm.

Despite our best efforts, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to implementing industry-standard protections and continuously improving our security posture.

6. Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding your personal information. Via 313 is committed to honoring these rights in a timely and transparent manner.

6.1 Rights Available to All Users

• Right to Access: You have the right to request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct any inaccurate or incomplete personal information we have on file.
• Right to Deletion: You have the right to request the deletion of your personal information, subject to certain legal exceptions (e.g., where we are required to retain data by law or for legitimate business purposes such as fraud prevention).
• Right to Opt-Out of Marketing: You may opt out of receiving promotional communications from us at any time.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

6.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Right to Know: The right to know what personal information we collect, use, disclose, and sell about you.
• Right to Delete: The right to request deletion of personal information we have collected from you.
• Right to Correct: The right to request correction of inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing: The right to direct us not to sell or share your personal information with third parties. Via 313 does not sell personal information as defined under the CCPA/CPRA.
• Right to Limit Use of Sensitive Personal Information: The right to limit our use and disclosure of your sensitive personal information to specific permitted purposes.
• Right to Data Portability: The right to receive your personal information in a portable, readily usable format.
• Right to Non-Retaliation: The right not to receive discriminatory treatment for exercising your privacy rights.

California residents may submit a verifiable consumer request to exercise their CCPA/CPRA rights by emailing us at [email protected]. We will respond to verifiable requests within 45 days of receipt, with the possibility of a 45-day extension where reasonably necessary.

6.3 How to Submit a Privacy Rights Request

To exercise any of your privacy rights, please contact us through one of the following methods:

• Email: [email protected] with the subject line "Privacy Rights Request"
• Website: cafe-via313.click (via our contact form)

To protect your privacy and security, we may need to verify your identity before processing your request. We will ask you to provide certain information that matches what we have on file for you. We will not fulfill requests where we cannot reasonably verify your identity.

7. Data Retention

Via 313 retains personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. The retention periods we apply are based on the type of data and the purpose for which it is held.

When your personal information is no longer needed, we will securely delete, destroy, or anonymize it in accordance with our data retention procedures.

8. Cookie Policy Overview

Via 313 uses cookies and similar tracking technologies (such as web beacons, pixels, and local storage) to improve your browsing experience, analyze website traffic, personalize content, and support our marketing efforts.

8.1 Types of Cookies We Use

• Essential/Strictly Necessary Cookies: Required for the basic functioning of our website, such as maintaining your session when placing an order or logging into your account. These cannot be disabled.
• Functional Cookies: Allow us to remember your preferences, such as your saved address, language settings, and dietary preferences, to provide a more personalized experience.
• Analytics/Performance Cookies: Collect anonymous information about how visitors use our website, helping us understand which pages are most popular and identify areas for improvement (e.g., Google Analytics).
• Marketing/Advertising Cookies: Used to deliver targeted advertisements relevant to your interests, both on our website and on third-party platforms. These may track your activity across different websites.

8.2 Managing Your Cookie Preferences

You can manage, disable, or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. You can also use our Cookie Consent Manager when you first visit our website to control which categories of non-essential cookies you accept. For more detailed information about our use of cookies, the specific cookies we deploy, and how to manage them, please review our full Cookie Policy available at cafe-via313.click.

9. Children's Privacy

Via 313's website and online ordering services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13, and we do not direct our services or marketing to children.

In compliance with the Children's Online Privacy Protection Act (COPPA), if we become aware that we have inadvertently collected personal information from a child under the age of 13 without verifiable parental consent, we will take immediate steps to delete that information from our records.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected] so that we can take appropriate action.

Individuals between the ages of 13 and 17 should use our website only with the supervision and consent of a parent or legal guardian. By using our website, you represent and warrant that you are at least 18 years of age, or that you are using the website under the supervision of a parent or guardian.

10. International Data Transfers

Via 313 is a United States-based business, and your personal information is primarily collected, stored, and processed within the United States. However, in some cases, your data may be transferred to, stored in, or processed by third-party service providers located in countries other than the United States.

Please be aware that data protection laws in other countries may differ from those in the United States and may not provide the same level of protection. When we transfer personal data internationally, we take appropriate steps to ensure that your data is protected in accordance with this Privacy Policy and applicable law. These steps may include:

• Entering into data processing agreements with third-party providers that include standard contractual clauses or equivalent data protection safeguards
• Ensuring that third-party providers maintain appropriate technical and organizational security measures
• Relying on recognized legal transfer mechanisms where applicable

By using our website and services, you acknowledge and consent to the potential transfer of your personal information to the United States and other countries as described in this Privacy Policy.

11. Third-Party Links and Integrations

Our website may contain links to third-party websites, social media platforms, or integrated services (such as food delivery aggregators or social login options). Via 313 is not responsible for the privacy practices or content of those third-party websites. We encourage you to review the privacy policies of any third-party websites you visit through links on our platform.

This Privacy Policy applies solely to information collected by Via 313 through our website and services. When you click on a link to a third-party website or use a third-party integration, you are subject to that third party's privacy policy, not ours.

12. FTC Compliance and Consumer Protection

Via 313 is committed to complying with the Federal Trade Commission Act (FTC Act) and all FTC regulations governing consumer privacy and data security. We do not engage in unfair, deceptive, or abusive acts or practices (UDAAP) in connection with the collection, use, or sharing of your personal information.

In accordance with FTC guidelines:

• We clearly disclose our data collection and use practices in this Privacy Policy
• We honor the choices you make regarding your personal information
• We maintain reasonable data security practices commensurate with the sensitivity of the data we collect
• We do not make false or misleading statements about our privacy practices

13. Your Right to File a Complaint

If you believe that Via 313 has not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to contact us first so that we can attempt to resolve the issue directly.

13.1 Contact Via 313 Directly

Please send your privacy complaint or concern to:

We will acknowledge receipt of your complaint within 10 business days and aim to resolve it within 30 calendar days. For complex matters, we may require additional time and will keep you informed of our progress.

13.2 Filing a Complaint with Regulatory Authorities

If you are not satisfied with our response or believe we are processing your personal information unlawfully, you have the right to lodge a complaint with the relevant regulatory or consumer protection authority.

For residents of the United States, you may contact:

• Federal Trade Commission (FTC):
  Website: www.ftc.gov
  Consumer Helpline: 1-877-FTC-HELP (1-877-382-4357)
  The FTC is the primary federal agency responsible for consumer protection and enforcement of privacy-related violations.
• California Residents — California Privacy Protection Agency (CPPA):
  Website: cppa.ca.gov
  The CPPA oversees and enforces the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).
• State Attorney General Offices:
  Residents of any U.S. state may also file a complaint with their respective State Attorney General's office regarding potential violations of state privacy laws.

14. Changes to This Privacy Policy

Via 313 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, services, legal requirements, or for other operational, legal, or regulatory reasons. When we make material changes to this Privacy Policy, we will:

• Post the revised policy on our website at cafe-via313.click with a new "Last Updated" date
• Send an email notification to registered users (where the change is significant)
• Display a prominent notice on our website for a reasonable period following the change

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services following the posting of changes constitutes your acceptance of those changes.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please do not hesitate to reach out to us. We are here to help and committed to addressing your privacy-related inquiries promptly and transparently.